Convergence Culture/communications

Jenkins analysis of Matrix trilogy . console Jenkins points to its `transmedia storytelling nature , he fails to canvass how this qualitatively different from superstar Wars and other earlier movies , which influenced the pure media neighborhood (Jenkins 96In my view , such(prenominal)(prenominal) methodological failure originates from Jenkin s proficient determinism , which is transp atomic number 18nt in his delineate on convergence . In Jenkins narrative technological bear upon is divorced from the development of media conservation and appears as essentially heathen or even ideologic phenomenon . Technological progress in media , according to Jenkins , immediately matters in democratization and `consumer br authorisation . For instance , this article of assurance is evident in Jenkins affirm that consumers community may thoroughly bear the corporations accountable for what they do in the name of those brands (Jenkins 112However , this fast(a) belief in democratization and `consumer empowerment , as a result of technology , are essentially methodologically damage . at that place is no denying the importance of the position that such multimedia innovations as blogs , on-line fan clubs and games significantly profit consumers media activities and communication However , they are based on change magnitude commodification of ethnic realm and the great unwashed life styles .

Consumers loyalty to certain cultural products and brands is reproduced through top- slash trade strategies and consolidation of media content . Jenkins himself mentions this by citing the most efficient dodging of marketing communication : however once marketers grade segments that locate particularly lucrative or easy to go past tense , lifestyle marketing becomes a process of advertising the lifestyle itself , rather than using the lifestyle as a mean(a) for devising a case for proper(postnominal) products (Jenkins 67 . accordingly , the allege `consumer empowerment in fact represents takeover of comsumers cultural shore leave . Their participation , thus , is non in influencing the focalisation or content of media culture , just now instead , is bring down to passive response to in force(p) marketing strategies of media corporations . For instance , auditory modality (fan clubs ) asks companies...If you want to get a full essay, order it on our website: Ordercustompaper.com

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