Introduction In this report, we analyze the info presented in the pretense Ox case, with a view to determining a selling system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if non explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other point outed data has been taken from the case. entropy from whatsoever other sources is explicitly identified. Attribute/Benefit psychoanalysis As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing ocellus of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older pot pick a self-perception of being athletic. V7-Contains v egetables. -Looks like tomato juice. - Contains essential antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented lot mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.
We interpret that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, provide its intro into the market: 1.Antioxidants benefits: Benefits include anti-a ging properties like maintaining healthy hai! r, nails and skin, protect from cellular damage. Medical benefits include reduced risk of cancer, curiously lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth localise are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, set it on our website: OrderCustomPaper.com
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