Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations confinement which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to dish up people who deprivation to give up smoking. It is run by The National Cancer Institute (NCI) and the Centers for infirmity Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ?tobacco-related disease,? (hypertext give notice (of) protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time liaison that I noticed while masking this campaign was how the normal Relations Program was put into effect. The first step of this broadcast is training gathering. Quit Now had taken submissions from cig artte tobacco users by asking them why they wanted to quit, how they did quit, and what has ha ppened to their health from smoking. This presidential term then chose how they were to be planning on using this information , which is the second phase of the overt Relations Program. afterwards they go over the submissions they plan to use these stories to intercommunicate on that transfer message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful tobacco user?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people entry to reports that a re found on surveys which confirm evaluate! d the life rank of smokers versus people who have since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites such as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to force a full essay, order it on our website: OrderCustomPaper.com

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