Ruth's Chris Case Study

Ruths Chris Case Study, Assignment #1 SCMP row A. specify the Issues: Newly public, ingested to provide sustainable growth for stockholders. collide with to embark on an accelerated development plan and slang our footprint through both company owned and franchised locations dashing stores were seeing consistent incremental growth but didnt meet the Vision statement and didnt bring momentant return to the shareowners How to expand sustainably while meeting the revenue expectations of the shareholder? B. Analyzing the Case Data: o Cause and Effect: heap was to expand in international securities industrys but which ones: Net damage of $1 M for franchisee, verifiable inhabit, represent of franchisee etc Beef-eaters no market place if they dont eat squawk Legally allowed to spell forbidden beef no market if you cant import beef high up disposable income - expensive restaurant, have to be able to allow to eat there friendly life culturally people need to go out to eat rather than always alimentation at post No cultural barriers to U.S.

products/brands cant be anti-American restaurant name and product is very American sullen population market niche is small due to cost etc so need to have large population to fix from o Opportunities and Constraints Opportunities: Proven business model, many years of association which brought good instincts and personal preferences, could use the success of existing franchises to goal testimony to new potential franchise es, well-defined key success factors, iden! tified 4 potential opportunities and then narrowed it example to one, look at markets where U.S. restaurants were already successful Constraints: Import regulations fix major(ip) potential markets. Didnt expect to diversify product, didnt indirect request to offer new kinds of restaurants, tough requirements for potential franchisees, very express market availability due to legal environments, social and cultural...If you privation to get a full essay, order it on our website: OrderCustomPaper.com

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