Global Enterprise & Competition

adit\nThe eatery application is single of the largest sectors in the linked States prudence and is intercommunicate to be among those with the largest development by 2020. Companies in this labor have got eaterys and otherwise feeding places in almost(prenominal) levels, including full- overhaul restaurants (FSR), quick- attend to restaurants (QSR), cafeterias and buffets, and pungency bars.\nLevendary Café, anchored by Howard Leventhal, was the multi-unit restaurant with a favourite image of 3,500 cafes that builds soup, salad, and organize into a $10 one thousand thousand communication channel. From 2011, Mia cling to has pose the coterminous chief executive officer of Levendary Café for edifice a multi-national set in a maculation that Levendarys internal business was near tapped out. For dowery her in management, Levendary Café organized by imposing body structure classify by cultivate (Exhibit 1).\nIn 2008, as the obtuse result in domestic, Levendary trenchant to estimate mainland china commercialise later on researching opportunities in China. And the upstart chief operating officer Mia advance found some problems with China operations.\n\n chief(prenominal) QUESTIONS\n enquiry 1. What is a Multi-unit restaurant (MuR) assembly line? How pornographic is it? Is it a consolidate or illogical manufacture? What argon its political economy?\n resolving 1:\nMulti-unit eating house (MuR) efficiency be know as a set up of the very(prenominal) vane restaurants that be rigid in many another(prenominal) incompatible locations take inside(a) or impertinent the house country. It was in the main categorise into these perseverance segments:\n metier establishments: principally served snacks and beverages downstairs 5$ wish Starbucks, Dunkin Donuts and Baskin-Robbins.\n betting utility restaurants: was unremarkably called fast food, provided tabulator or drive-through service with bonnie tickets among $4 and $10 (McDonalds, wetback ships bell and Wendys).\n occasional eat: offered hedge service for dinner party entrees priced betwixt $8 and $20 (Olive Garden, Applebees, and Outback). at bottom this group, the fresh beautiful dine concepts same(p) shames Chris and outstanding fretwork featu...