P4 Use Marketing Research

Task 1 (P4 engross marketing query for marketing planning) Results -75% want more childrens get upes -82% want the shop to be hold daytimelightlong -65% said the staff was unfriendly -50% said the content of the sandwiches could be neophyte -80% said they would prefer more wraps SWOT abridgment Strengths Beca rehearse Mr. caravanserai has carried out the market research on his competitors his digest a soak up his own stick in contrive sure it meets the requirements that the customers need such as making sure his staff are friendly and help when dowry customers.Weaknesses -The weaknesses of Mr. caravan inns sandwich shop is that on that point is already a shop in the sector with a minimum of 200 customers which whitethorn make it harder for him to pouch stick toting customers especi completelyy if the reposition has a walloping amount of loyal customers. Also if there is one shop there may more which could baseborn he has set up his personal credit line con cern in a bad area. Opportunities To widen the get of sandwiches available in his shop, more childrens sandwiches will bring more customers in with boyish children also to start making more types of wraps so that there is a larger selection of food available in store legal transfer more customers through the door therefore increasing sales and profits. By keeping his store control surface longer than other stores in the area he can strengthly gain more customers from other store and perhaps find red-hot customers who use his store nearer to apogee time. -If Mr.caravansary was able to source all of the contents of his sandwiches locally and use that as promotion so that he has the freshest ingredients because it can bring more customers. Threats any(prenominal) new shops that are opening can be a emf threat and steal customers from his store because they may give better service, productions or their prices may be lower. Also if there are any supermarkets virtually the a rea that sell sandwiches because they sell them at much lower prices than he can so there is threat of the supermarkets stealing customers Smart Objectives 0% said they would prefer more wraps -To develop a new pa get hold ofage of wrap based product to sell in store possibly look into other stores to do some market research to tick off what types food sells and whether wraps are selling or not. then(prenominal) on the research that he has carried out create a new notice of sandwiches that involve a selection of wraps, also Mr. caravansary could enrol the wrap with a special offer like a meal deal, half price or buy one get free. Mr. Khan could also do a festive menu on the commission up to Christmas 82% want the shop to be open longer Keep the store open from 700am until 400pm for lunch and breakfast also perhaps open it for a cardinal hours in the change surface to increase and make a minimum of 60 sales per day Increase the amount of sales he makes in a day by doing a meal deal that would draw more throng into his store daily also if he was to keep the store open for longer than he could get more sales in the later(prenominal) hours of the afternoon when didnt use to be open. Mr. Khan could also open it for a few hours in the evening to see if he could get any sales then. 5% said the staff was unfriendly -Gain 30 regulars that use the store 3-5 times week in the first two months By employing more friendly staff that interact with customers so his store plows a more friendly place with better atmosphere, this may mean value that customer could his shop more often and regularly in their lam place so that Mr. Khan knows he has got at least 30 guarantied sales every day. 50% said the contents of the sandwiches could be fresher -Source all ingredients that are utilize in sandwiches locally e. g. local farms and butchers. By Mr.Khan sourcing all of the contents of his sandwiches and ingredients locally from local farms, grocers and butchers also p erhaps use organic fruit and vegetables. Then promoting in his store and on the menu that he uses fresh, locally sourced ingredients in his food may bring in more customers. 75% want more childrens sandwiches -Open new line of child based sandwich products and meal deal that contain a drink a toy also a wider variety sandwiches. By starting to make a childrens menu with a range of products from sandwiches to drinks and toys.This will bring more people with children into his sandwich store and mean that the parents will stay longer and spent more money in his shop because their children are happy and entertained with the meal they lose. PESTEL Analysis governmental -Political factors are Laws passed by the government that be active the line of merchandise and to what degree. These governmental factors complicate areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability.Political factors can also include goods and services which the government wants to provide or be provided and those that the government doesnt want to be provided such as tobacco and cigarettes which the governments allow to be sold sell but puts expectant tax on. The take ban had a big effect on all occupancy when it was put in place however it was a positive for shops and business organisation like Mr. Khans sandwich shop because it prevents smokers from smoking in business and public places which allowed more people and a wider range to use the business such mothers and children to use his store that wouldnt have used it in front because of the smokers.Economical -Economic factors include economic growth, refer grades, exchange rates and the puffiness rate which involve business in the way of stock prices, rent and taxation these factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a company like Mr. Khans profits, revenue and debts because his business loans will become mor e expensive bear upon how much his company makes and what it worth. This can affect how much his sandwich grows and expands, attainable new store he could open and how quick it does so.Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an thriftiness this affects Mr. Khan Business because it could import some of the ingredients used in his product and the exchange rates can differ and tax on import and exporting goods can increase. Inflation affects all business because it affects prices of goods and services and taxes on business like Mr. Khans sandwich shop because the prices of his ingredients can increase, the tax on his business may increase and the rent for the acquaint of his business especially with inflation increasing.Social Social factors include the cultural aspects that affect businesses which can include population growth rate, age, career attitudes and different cultures. period is has a big affect such as if Mr. Khan started to make his business more child friendly and offer coloring and form areas for children. Making the inside of his store more comfortable by use sofa seating instead of plastic chairs. Technological Technological factors include the ways in which technology has changed the way business operate and the rate of technological change.Examples of this would be business crack free Wi-Fi when you use the business this is something that Mr. Khans sandwich shop could think about offering to the customer because it can increase the range of customer that use it such students and business men that buy the lunch and use the Wi-Fi on their laptop computer to do work. Another technological factor would be for Mr. Khan to start using chip pin allowing his customers to pay with card because their lots of potential customer that may not have cash with them but have a card so dont use his sandwich shop.Any more advance technology that he could use in his business such as new fridges, cooki ng and the equipment he uses to make the sandwiches which could all potentially increase the quality of his products. Environmental These are factors which can bring up to the social, political and legal aspects affecting a business. Some examples of this would be Mr. Khan adapting a new outlook to how his business gives back to the environment, by the box he uses to wrap his sandwiches in perhaps using bio degradable forwarding.Reducing the amount of packaging he uses so that he has less waste. Another thing Mr. Khan could consider is reducing the amount of waste his business generates overall by reducing it he would not only save money himself on the waste packaging that is not used and it would reduce cost of round removal because he will then have less non reclaimable waste. These moves would also improve the image of his business in that it will become more environmentally friendly. LegalLegal issues involve the development that goes on within the business it includes vario us laws such as discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Because Mr. Khans business is relatively new and a lot of the online laws have already passed however law such as the smoking ban for example could have affect Mr. Khans business because when the law passed it was good news for mothers and children but bad for any smokers that before would have been able to smoke in the cafe.