Planning Phase of the Jalupa Company Case Study Example | Topics and Well Written Essays - 500 words

Planning Phase of the Jalupa Company - Case Study ExampleThe cause of action is to impart a decent investment that will see the strategy take off for the next 5 years. The facts that support this problem definition are that Kaluga has already created a JalupaBook that will see it reap higher(prenominal) returns. Another fact is that the margins will remain without having to split them into other costs.The future of the Kaluga solution is that will rip more clients from disparate age groups in a bid to keep the margins constant. This is because it will incorporate diametrical technological advancements to control its market share. I want the new system to bring together users with different musical instrument requirements to interact and share their experiences.Dave D, who is the Marketing Group Vice President, is the individual who has shown interest in the outcome of the project. He is the outstrip person for the project because of his vast experience in the industry, political connections, and expertise in musical instrument marketing.This initiative shall start in 5 years time because of impend considerations of sourcing for funds and sponsorships. The prevalence of e-marketing and social media are the internal or external events that take place to unblock the date to be the perfect one.The completion date shall be 2020 because the JalugaBook shall have gained prominence among the new users and advertisers. This is the best date because all stakeholders will have understood the significance of conducting online businesses.There are a hail of risks that the management fears might affect their planning strategies. For instance, the operational fear is the creation of JalugaBook since this is the organizations low project in this field of online commerce. As a result, it might prove difficult to attract consumers and advertisers because around of them may not be comfortable conducting online business.