Analyzing Resources and Capabilities Essay Example | Topics and Well Written Essays - 250 words

Analyzing Resources and Capabilities - Essay ExampleThe estimated Googles Brand equity was 25.6 in 2008, a 96% increase compared to 2007. Googles set of available resources and capabilities enables it to build a strategy focused on companys internal milieu rather than following market trends. According to Robert Grant, When the external environment is in a state of flux, the firm itself, in terms of its bundle of resources and capabilities, may be a much more stable basis on which to define its identity. The company is developing its advertising resources and generates around 99% of the revenue by dint of advertising.The prime resources and capabilities of Google Inc. include search engine differentiation, brand value, qualified workforce, innovative technology, culture, advertising, cost and speed, huge user-base and concentric diversification. Strategic partnerships and agreements with leading businesses allow Google to enhance diligent use of its resources and capabilities. Th e firm values its employees with a number of benefits, per forgeance rewards and is also considering wide expansion to its current human resource.As Grant notes, The resources and capabilities of the firm form the foundation for building competitive edge, Google is giving tough competition to its market rivals. However, there still exists a lot of room for improvement in Googles common set of resources and capabilities as its revenue depends almost entirely on advertising and it also lacks a better understanding of the China