Toyota Vietnam

In today automobiles industry, Toyota is well-k outrightn not only in Asia but withal all over the world. formal seven decades ago, we could say that Toyota brand has been appeared most of countries all over the world, and they father a big influence on automobiles industry. Beside the success of Toyota done decades, Toyota has face with many obstacle that affect strongly on its reputation in a few years back. Overview Toyota was found by Sakichi Toyoda. It traces the companys development through 1937, when Toyota Motor Co. Ltd was ceremonious with the mission is to make maximum long-term network for its stockholders and be a good somatic citizen. In 1950, a Toyota get sale Co. , Ltd was built beca manipulation the company faces a financial crisis. After thirty years, Toyota Motor Co. , Ltd and Toyota motor sale Co. , Ltd are merged into Toyota Motor Corporation, 1982. The coach of Toyota Corporation is Mr. Fujio Cho. Today, Toyota is the worlds second or third largest auto mobiles manufacturer in both unit sales and in net sales, and the No. 1 market placeer of retail vehicles in the US.It produces over 5. 5 million vehicles per year. Toyota Motor Vietnam (tobacco mosaic virus) was established in 1995 and official opening in October 1996. President is Mr. Akito Tachibana. Vietnam Toyotas return includes Hiace, Camry, Corolla Altis, Innova, Vios and Fortuner (Locally-produced models)and Land Cruiser, Hilux (Imported models), with a product capacity of 20,000 vehicles/year. TMV is possessed by three associates Toyota Motor Corporation (70%), Vietnam Engine and Agricultural Machinery Corporation VEAM (20%), KUO capital of Singapore Pte. Ltd (10%). Fact issues The prototypical root fuss which Toyota Vietnam encounters is business ethics. TMV is dogmatic in securing the customers base hit. Although, during production process, the company detected three solemnly proficient flaws which are involved in safety standard contents, they still passed th e finish to launch ill- convictiond cars to the market. At the time 2006- 2011, Innova and Fortuner cars were attracting lots of demands by expedient designs, suitable price.It led TMVs sale productivity coating year up to 31,000 cars for Innova series that occupied 1/3 market share in Vietnam, according to bbc. co. uk/Vietnamese- article in 8th April 12, 2011. That path TMV get lots of profit from those attracted products but users lives are hard when driving. Moreover, the problem is just exposed to public by an employee who discontented with the irresponsibility of company. It leads the authorities entering into the investigations. The company brand was broken down and TMV started losing the customers loyalty.However, in a press conference, Mr. Tadashi Yoshida- production director of TMV confirm that if there are any accidents which are defined relating to those technical faults by authorities, TMV will take the responsibility. That means the rights of customers arent resp ected the safety of thousands of consumers are not concentrated on. The second root problem which Toyota Vietnam is liner is human. In an organization, the human factor is the core in whole processes from production to heed. Their power and contribution are invaluable to the growth of company.However, TMV is losing themselves distant away their working philosophy To employees, we always record and respect all(prenominal) persons efforts and contribution in our success. In the case thousands faulty cars recently, Le Van Tach-an engineer of TMV find out serious faults which will affect to users safety, and send suggestion to stop manufacturing and recall the faulty cars to fix immediately. But, the managers dont heed feedbacks, ideas, or opinions to solve problems effectively. They dispose to ignore Mr. Tach many times, and have arbitrary decisions.That means employees contributions in TMV success arent focus. Therefore, the company has to face heavy criticisms. etymon Toyota cooperation offers several handling there problem including the external and the internal problems. Firstly, Toyota has roughly solution for external issue. To customers, the strategy carry the title Customer first which includes creating a complaint center for receiving, handling any customers complaints and solving problem with a good and friendly attitude. In addition, the complaint center also handles the employees suggestion.Further more, they could organize slightly corporate social responsibility programs to rack up back their reputation and create a new responsibility run across in residential areas heart. Besides, they also need to do progression to attract more customers. To employees, they should always record and respect each individuals efforts and contribution in our success. This human-being business view point has make our active contributions for the society as the good citizen at the local community with 3 important targets Customers satisfaction Active cont ributions to Vietnams automobile industry and to Vietnam society.Secondly, Toyota has a strategy to solve the internal problem. In human resources strategy, Toyota divided into eight areas such as rewards and recognition, training, hiring, the performance management process, corporate culture, leadership development and succession, retention, risk assessment. However, basing on the published article, we underside understand that TMV only need to execute in some fields include rewards and recognition, training, and the performance management process. The purpose of any corporate reward process is to encourage and incent the right behaviors and to discourage the detrimental ones.Its important for the reward process to incent the gathering of information about problems. Its equally important to reward employees who are successful in getting executives to take immediate action on negative information. Toyota can use rewards and recognition for the ones who can contribute the ideas of Cost-cutting, for example. Secondly, for training process, Toyota is famous for its four-step cycle send off/do/check/act but clearly the training among managers now needs to focus more on the last two.In addition, in an environment where safety is paramount, everyone should have been trained on the symptoms of groupthink and how to avoid the purposeless discounting or ignoring of negative external safety information. Finally, Performance management processes attain problem behaviors before they get out of hand, measure responsiveness to negative information, report groupthink type errors. Toyota doing so well, maybe for the time by time the strategy out of dates so retention and improving the current customers needs. effectuation The implementation of the strategy of Toyota should follow the ime illustrated by the the chart below. Conclusion customary speaking, Toyotas problems are the lessons for all of corporations in automobiles industry in feature and for all corporati ons in the world in general.Through those issues, we can shut down with three lessons. Firstly, the companies should not neglect the quality control, even though a famous brand. Secondly, they should not accelerate the market share without focusing on product quality control. Finally, they should build and protect the essence of the brand which is the authorisation of the brand, which is the product quality in the case of Toyota.Work citedhttp//www.bbc.co.uk/vietnamese/vietnam/2011/04/110408_toyotavietnam_recall.shtml http//www.tinmoi.vn/6-ldquochieurdquo-Toyota-dung-de-doi-pho-voi-con-loc-trieu-hoi-xe-04177312.html http//www.tienphong.vn/Xe-Hoi/533817/Toyota-se-nga-ngua-o-VN-vi-bi-tay-chay-.html http//vietbao.vn/Kinh-te/Toyota-cho-rang-xe-bi-to-loi-khong-can-thu-hoi/75283550/87/ http//vietbao.vn/Kinh-te/Toyota-VN-xin-thu-hoi-xe-bi-to-dinh-loi-nghiem-trong/75284215/87/ http//vietbao.vn/Kinh-te/Toyota-Viet-Nam-van-lap-lo-thong-tin/75283765/87/ http//tuoitrenews.vn/cmlink/tuoitrenew s/business/toyota-vietnam-technical-flaws-spark-public-outrage-1.26622 http//tuoitrenews.vn/cmlink/tuoitrenews/business/vietnam-must-inspect-toyota-over-technical-faults-1.26804